Helping organizations manage their reputation, communicate and consult.


Strategic planning, facilitation, project management, and training & coaching.


Public, private and non-profit organizations across a variety of industries and service areas.

The Principal

Based in Victoria, B.C., Sharlene Smith APR, FCPRS, LM is a nationally accredited public relations practitioner educated in public relations and business administration. She established CommPlan Canada in 1997 after a 20-year career in communications and management in senior positions in B.C. and Saskatchewan.

Specializing in strategic planning and communication management services, Sharlene has a reputation for combining strategic thinking with the practical ability to get things done. In addition to her consulting practice, Sharlene is a founding member of both the University of Victoria and Royal Roads University’s public relations programs where she has taught hundreds of public relations practitioners from across Canada.

Sharlene also has extensive governance experience; having held leadership positions with national, provincial and local organizations. She is currently chair of the board for HeroWork Canada.

Sharlene is a member of the Institute of Corporate Directors and a life member of the Canadian Public Relations Society. She was inducted into the Society’s College of Fellows in 2003 and is a recipient of the Society’s Lamp of Service – Canada’s most coveted public relations honor for an individual member.